While it is really important to make sure that you maintain a website for your business, it’s not enough to just have one. You have to make sure that it’s responsive and useful. If you’re not sure how well your website is doing, it’s best to take a look at these four areas.

Number of Visitors

Take a look at the number of visitors your website receives every single day. Take note of the time periods, activity and more. There are different programs you can install on the back end of your website that will track the data regarding your visitors. You can install different widgets that will show where your visitors tend to congregate the most when they visit your site. Certain programs will also show where your visitors came from. If people visited your website by way of a Google search or a social media post, you’ll be able to know. If you’re only getting a few visitors a day, this isn’t a good thing. It’s time to increase the traffic.

Visitors to Customers

Another way you can tell if your business is doing well is by looking at your conversion rates. If you don’t have a pop-up button on your website that allows visitors to share their email addresses and join your email list, you’re missing out on turning visitors to clients. This is a major component that you need. Whether it’s through an opt-in incentive or a pop-up button, find ways to capture people’s email addresses. After all, you want to stay in touch with them.

Engagement

If you have a blog section on your website, leave the comment section open. Give people a chance to engage and to communicate with you. Comments, likes, and shares are all positive signs that people are interested. If people join your email list and read the newsletter when you send it, this is another sign that they are engaged. You should gather a group of people who are on your email list and get a net promoter score to get a better understanding of how potential clients feel about your website.

Search Engine Positioning

If you have used keywords effectively, you should eventually show up on the first page of Google. When you use the right keywords, you can set your business apart from your competition. If you’re not showing up on the first page of Google after a year of consistent posts, you need to find new keywords and re-adjust your strategy.

Your website serves multiple purposes. It serves as the hub for your business online. It also allows people to learn more about what your school can offer them. Furthermore, it’s a way for people to learn about your business and what sets you apart from your competition. If it’s not doing its job, it’s always important to shift and to make sure that you reevaluate your strategies.

At Momentum Website Designs, we know that a well-designed and well-marketed child care business website will pay for itself through increased enrollment. It is our top priority to provide an exceptional value for you. Contact us today to see how we can serve your business needs!

 

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